Retailers in the United Arab Emirates and Saudi Arabia are expecting e-commerce sales for the holy month of Ramadan, which begins today, to reach $2 billion in gross merchandise value (GMV), according to an Arabian Business report.
A new survey by RedSeer Consulting found electronics and fashion to be the categories consumers were most interested in purchasing. Around 48 percent of consumers surveyed were interested in purchasing apparel and footwear online in a festive season that is expected to remain muted compared to pre-pandemic years.
Online Ramadan sales in 2020, which fell soon after the widespread outbreak of Covid-19 in the region, jumped 80 percent, reaching an estimated $1.5 billion GMV in the UAE and Saudi Arabian markets combined, as consumers were forced to stay home due to lockdown restrictions.
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